Deep Drive Podcast: Inside Ather’s plan to go mainstream
Ather is entering a new phase of growth, with its new scooter, the Konarc, new EL platform, a new manufacturing plant and a growing product portfolio aimed at taking the brand into the mainstream. We discuss Ather’s strategy, the significance of its new platform and plant, and what this means for its ambitions in India in this episode.
12 Sep '26
Rishaad Mody65 views
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Poll of the month
There will be 12 new Citroen and Jeep launches by 2030. Will this boost interest in these brands?
Yes, fresh models is just what's needed.
Only if sales and service expands alongside.
Won't be enough. Established brands are too strong.
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