Toyota Ebella vs Maruti e Vitara: Is the Toyota worth the premium?

By Glenn Noronha
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Which badge should you pick between the largely similar eSUVs?

Months after unveiling it in January, Toyota has finally launched the Ebella, its first electric offering in India. A badge-engineered sibling to the Maruti e Vitara, the Ebella competes in the midsize eSUV space. But apart from different badges, what separates these two eSUVs? Let’s compare their top-spec versions to find out which one makes more sense to purchase, at least on paper.

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Explore full specs, features and a price breakdown in our Ebella versus e Vitara comparison.

Toyota Ebella vs Maruti e Vitara: Dimensions

Toyota Ebella vs Maruti e Vitara: Dimensions

 

Toyota Ebella

Maruti e Vitara

Length (mm)

4,275

4,275

Width (mm)

1,800

1,800

Height (mm)

1,640

1,640

Wheelbase (mm)

2,700

2,700

Ground clearance (mm)

185

185

Boot space (litres)

306

306

Since both Maruti e Vitara and Toyota Ebella are badge-engineered siblings, their exterior dimensions are identical.

Toyota Ebella vs Maruti e Vitara: Battery and range 

Toyota Ebella vs Maruti e Vitara: Battery and range 

 

Toyota Ebella

Maruti e Vitara

Battery size (kWh)

61

61

Motor setup

Single motor, front

Single motor, front

Power (hp)

174

174

Torque (Nm)

193

193

ARAI range (km)

543

543

Powering both the Ebella and e Vitara is a 61kWh battery pack paired to a front-axle-mounted motor. The motor churns out 174hp and 193Nm of torque, and the ARAI-rated range is pegged at 543km for both. 

Toyota Ebella vs Maruti e Vitara: Charging speed and time

Toyota Ebella vs Maruti e Vitara: Charging speed and time

 

Toyota Ebella

Maruti e Vitara

AC charging speed support

7.2kW

Up to 7.4kW

DC charging speed support

Not revealed

Up to 70kW

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10-100 percent AC charging time (hours)

Not revealed

9

10-80 percent DC charging time (minutes)

Not revealed

45

Despite the identical battery pack, Toyota is offering a slightly slower 7.2kW AC charger with the Ebella, while the e Vitara comes with a 7.4kW unit. So, charging the Ebella at AC speeds will likely take longer than it does for the e Vitara. Toyota, however, has not revealed the Ebella’s DC charging speed and range top-up time, but these figures are likely to be similar to those of the e Vitara.

Toyota Ebella vs Maruti e Vitara: Exterior features 

Toyota Ebella vs Maruti e Vitara: Exterior features 

 

Toyota Ebella

Maruti e Vitara

Headlights

LED

LED

Tail-lights

Connected LED

Connected LED

DRLs

Yes

Yes

Front fog lamps

No

Yes

Rear spoiler

Yes

Yes

Power-adjustable and folding ORVMs

Yes

Yes

Rain-sensing wipers 

Yes

Yes

Rear wiper/washer

Yes

Yes

Shark-fin antenna

Yes

Yes

Colours

Monotone and dual-tone

Monotone and dual-tone

Wheels

18-inch

18-inch

Both eSUVs get LED headlamps and daytime running lamps (DRLs), power-adjustable and folding outside rearview mirrors (ORVMs), a rear spoiler, 18-inch alloys and rain-sensing wipers. However, the Ebella misses out on front fog lamps. 

Toyota Ebella vs Maruti e Vitara: Interior features

Toyota Ebella vs Maruti e Vitara: Interior features 

 

Toyota Ebella

Maruti e Vitara 

Infotainment screen

10.1-inch

10.1-inch

Driver’s display

10.25-inch

10.25-inch

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Front seat ventilation

Yes

Yes

Powered driver’s seat

10-way

10-way

Wireless Android Auto, Apple CarPlay

Yes

Yes

Audio system

JBL

Infinity

Sunroof

Single-pane fixed glass

Single-pane fixed glass

Rear AC vents

Yes

Yes

Rear-seat recline and slide

Yes

Yes

Climate control

Automatic

Automatic

Seat upholstery

Leatherette

Leatherette

Wireless phone charger

Yes

Yes

Ambient lighting

Yes

Yes

Front centre armrest

Yes

Yes

Rear centre armrest

Yes

Yes

USB ports

2x Type A, 2x Type C

2x Type A, 2x Type C

Connected car tech

Yes

Yes

The Ebella and e Vitara are equally matched on interior features. Both have a 10.1-inch infotainment screen with wireless Apple CarPlay and Android Auto, a 10.25-inch driver’s display, a 10-way powered driver’s seat, front-seat ventilation and more. The only difference here is that the Ebella gets a JBL-branded audio system, while the e Vitara comes with an Infinity setup.

Toyota Ebella vs Maruti e Vitara: Driving tech

Toyota Ebella vs Maruti e Vitara: Driving tech

 

Toyota Ebella

Maruti e Vitara 

Drive modes

Eco, Normal and Sport

Eco, Normal and Sport

Terrain modes

Snow

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Snow

Cruise control

Adaptive

Adaptive

Like the e Vitara, even Toyota has equipped the Ebella with three drive modes (Eco, Normal and Sport), a Snow terrain mode and adaptive cruise control.

Toyota Ebella vs Maruti e Vitara: Safety

Toyota Ebella vs Maruti e Vitara: Safety

 

Toyota Ebella

Maruti e Vitara 

Airbags

7

7

ADAS

Level 2

Level 2

Camera setup

360-degree

360-degree

Parking sensors

Front and rear

Front and rear

Electric parking brake

Yes

Yes

Disc brakes

All wheels

All wheels

TPMS

Yes

Yes

IRVM

Auto-dimming

Auto-dimming

Hill-hold control

Yes

Yes

ESC

Yes

Yes

It’s not surprising that safety kits are identical for both models, with features such as 7 airbags, Level 2 ADAS, a 360-degree camera, an auto-dimming interior rearview mirror (IRVM), a tyre-pressure monitoring system (TPMS) and front and rear parking sensors. 

Toyota Ebella vs Maruti e Vitara: Price and verdict

Toyota Ebella vs Maruti e Vitara: Price

 

Toyota Ebella

Maruti e Vitara 

Price (Rs lakh)

23.6

19.79

BaaS Price

15.25

14.29

Battery rental (Rs)

4.99/km

4.39/km 

Between the two eSUVs, our recommendation is the e Vitara. Despite both models having largely similar looks, feature sets and identical battery packs, the extra premium for the Ebella is not justified at all. The price gap between badge-engineered Maruti and Toyota models is usually in thousands, but the difference here is Rs 3.81 lakh for their respective top trims. This could be because Maruti is taking a hit on its margins in order to move more units of the e Vitara. The difference, however, is narrower if you opt for Battery-as-a-Service (BaaS), but the Ebella is still the pricier of the two.

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