Tata Motors tie up with Harman

Harman, the premium audio and infotainment group, has inked a strategic multi-year deal with Tata Motors to provide its cars with audio solutions.

The deal will see Harman leverage its engineering and development teams to create custom audio, navigation, and multimedia solutions for the Tata vehicles. The first model to benefit from this tie-up will be a limited edition Tata Aria. It will be fitted with a premium branded audio system under Harman's JBL brand, featuring 10 speakers and a dedicated subwoofer.

"This agreement with Tata Motors represents a milestone in the growth of branded audio and infotainment systems for the Indian market, and we are tremendously proud and honoured to be selected by Tata as their trusted supplier," said Dinesh Paliwal, chairman, president and CEO, Harman. "Our development teams will work very closely with Tata's engineering staff to create unique products that will surprise and delight customers. Together, Harman and Tata will set a new benchmark in OEM-installed sound and infotainment in the domestic Indian market.”

Tata Motors will further strengthen the application of the infotainment and acoustic platforms developed by Harman and offer world-class solutions in its future passenger car platforms both for the Indian and international markets.