The Suzuki Swift, which was launched as a global strategic model in 2004, has reached cumulative worldwide sales of four million units in August 2014. The landmark was reached nine years and nine months since the start of sales.
The Swift, which reflects Suzuki’s expertise in compact and fun-to-drive cars, was first produced and sold in Japan in November 2004. In the following year, production and distribution began in Hungary, India and China. Full-model change was made in 2010, and production and distribution also began in Thailand in March 2012.
The Swift’s India innings has been particularly good. Ever since its launch in 2005, Maruti steadily increased the hatchback's sales in line with market expansion by adding diesel variants and a sedan version (the Dzire). Of the four million Swifts sold, the India market accounts for approximately half of them. Also, around 19 percent were sold in Europe and 11 percent were sold in Japan.
The Swift is currently produced in eight countries worldwide and is sold in more than 140 countries and regions around the world.
Dipan Sur
Viraaj Bhatnagar
