Here’s another endorsement of the solid Indian economy growth story. Super luxury car maker Rolls Royce posted record sales of 2711 cars in 2010, and India along with some other markets in the Asia-Pacific region were the biggest contributors. The new age maharajas (read billionaire entrepreneurs) also ensured that the Goodwood based company had a record year in sales in India too. Rolls Royce found over 70 customers in India, up from 10 in 2009. Rolls has a dealership each in Mumbai and New Delhi.
Rolls Royce Motor Cars global sales of 2711 cars is more than double of its previous best of 1212 cars in 2008 and a 171 percent jump over 1002 cars in 2009. The company’s chief Torsten Müller-Ötvös says “Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand. We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company”.
The company says that demand for the company’s latest model, Ghost, has been exceptional. Around 80 per cent of Ghost customers have never previously owned a Rolls-Royce. All regions demonstrated significant sales growth, with particularly strong results seen in Asia Pacific, the United States and the Middle East. The United States remained the biggest single market for Rolls-Royce in 2010, followed by China and the UK. However, strong growth was also seen in markets like India, Korea, Japan and Singapore, according to the company.
Currently Asia-Pacific tops the list of regions in Rolls Royce Motor’s sales chart. The others are North America, Middle East, UK, and Mainland Europe and South Africa. US is its single largest market followed by China.
Dipan Sur
Viraaj Bhatnagar
Uday Singh
Hormazd Sorabjee
Kiran Murali
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