Audi India has announced a price hike for its compact SUV, the Q3, to the tune of 1-2 percent (Rs 26,000-63,000). The new price will be effective from October 1, 2012 on both the 2.0 TDI base and 2.0 TDI high variants. At present, the Audi Q3 is priced at Rs 26.21 lakh for the base and Rs 31.49 lakh for the top-end variant, prices ex-showroom, Maharashtra.
The German carmaker has stated that the latest hike in Q3 prices was inevitable, citing the recent rupee devaluation. However, the company believes it can still achieve its sales target for 2012.
“We are confident of achieving our sales target of 8000 cars at the end of 2012 and Audi Q3 will contribute significantly towards achieving this target,” said Michael Perschke, Head, Audi India.
The Audi Q3 was launched in June 2012 and has since sold around 1000 units, with only a limited number available for sale in 2012. Although BMW was the first to launch the X1 in the compact SUV space, the Q3 from Audi’s stable managed to register 500 bookings in the initial phase of its market introduction.
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 21 centres, with Lucknow and Kanpur to be the latest addition to its network.
Rivan RS 
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
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