Nissan is one of the most valuable brands in 2014

Nissan has crawled up on the list of valuable brands in 2014, and has been named one of the world's most valuable brands for 2014, according to Interbrand, a world-leading brand consultancy.

The Best Global Brands study is Interbrand's annual report on the world's most valuable brands. Interbrand's method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.

Nissan ranked 56, up from 65 in 2013, based on the strength of Nissan's financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company's brand health.

The value of the Nissan brand was estimated at $7.623 billion (Rs 46,767 crore), an increase from last year's estimated value of nearly $6.2 billion (Rs 38,037 crore).

Earlier this year, in June, Nissan was named one of the world's greenest brands for 2014 in Interbrand's Best Global Green Brands report. Nissan moved up one spot to fourth overall powered by the Nissan Leaf, the world's best-selling 100 percent electric vehicle and making the company the global leader in Zero Emissions mobility. "Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth," said Roel de Vries, Nissan corporate vice-president and global head of marketing and brand strategy.

"We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a "top" riser in the study."

The study noted Nissan’s recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand’s ‘Innovation and Excitement for Everyone’ positioning. The company’s leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognized for addressing emerging customer needs in a rapidly changing automotive market.