New Merc S-class coming next year

"The S-class is the most important car of all to us," said Zetsche. "Its success makes us stronger going forward."

 

Extra importance has been placed on the S-class following the failure of Maybach. Zetsche said that Mercedes would "broaden the portfolio of the S-class" to make more luxurious versions aimed at the Rolls-Royce Ghost.

 

Zetsche believes that the S-class should have more success in the super-luxury market than the Maybach as it is a brand with "a stronger foundation".

 

"We can sell more cars at better prices with the S-class," he said. "Pushing the S-class upmarket will also further strengthen and balance the Mercedes brand at the top end just as we are going smaller with the A-class range of cars."

 

He also confirmed the next generation C-class would be revealed next year. The new model, along with the recently revised E-class, are crucial for Mercedes in China if it is to close the gap on Audi and BMW, according to Zetsche. Mercedes will bring the new S-Class to India next year. 

 

More on Geneva Motor Show 2013