New Ford Focus to have upgraded reversing camera tech

New Ford Focus to have upgraded reversing camera tech

19th May 2018 8:00 am

The American carmaker introduces its new rear wide-view camera and Blind Spot Information System with cross-traffic alert.


Reversing cameras have become increasingly popular with new car customers over the past several years. Now, the all-new Ford Focus has decided to take this technology a step further, by showing drivers what is around the corner behind them while reversing.

The camera is situated just above the vehicle's licence plate and captures a 180deg view that can be displayed on a touchscreen inside the car. This assures that passing pedestrians, cyclists and other vehicles can be more easily seen by the driver.

The all-new Focus introduces a wider range of advanced features and technologies than any Ford vehicle before. In addition to the aforementioned rear wide-view camera, the car also has Ford's Blind Spot Information System (BLIS) with cross-traffic alert to make reversing manoeuvres easier. This system uses radar sensors to monitor the area behind the car and alert the driver to passing vehicles and motorcycles. If the driver does not respond to warnings, the car can automatically apply the brakes to avoid or mitigate the effects of collisions.

“We know that for nearly all our customers, reversing is a crucial part of their daily drive – and one that some of them really don’t enjoy,” said Glen Goold, Ford’s chief program engineer for the Focus. “This little camera is helping us to make a big step forwards in making it easier to go backwards.”

According to a recent survey, of the top five trickiest driving manoeuvres, four involved reversing, and the fifth was driving forwards into a parking bay.

Also see:

Ford to drop most sedans from US line-up by 2020

Ford 1.5 turbo petrol gets cylinder deactivation tech

Ford Everest (Endeavour) facelift officially unveiled

2018 Ford Freestyle vs Maruti Ignis comparison

Copyright (c) Autocar Professional. All rights reserved.

Tell us what you think.