Maruti stops Estilo production
23rd Aug 2013 2:30 pm
The Maruti Estilo was launched as a replacement for the Zen in 2007 but never caught on.
Maruti has decided to pull the plug on the Estilo due to poor sales.
Since its launch in 2007, the Maruti Estilo was a replacement for the Zen but it could never garner the strong sales of its predecessor. In order to boost sales, Maruti refreshed the Estilo in 2009, along with styling updates, the Estilo swapped its 1.1-litre engine for the new 1.0-litre K10 unit but this too met with a luke warm response and averaged just about 850 units over the last fiscal year – a meagre number in the segment and especially by Maruti's standards.
The Maruti Estilo is currently available with a discount of Rs 35,000-50,000 (depending on location) but we expect Maruti to further increase the amount to empty its inventory as soon as possible. Citing poor sales, the Maruti Estilo is the third hatchback to be axed this year, preceded by the Skoda Fabia and the Honda Jazz.