Maruti Dzire achieves 10 lakh sales milestone

Maruti has announced that its Dzire compact sedan has achieved cumulative sales of 10 lakh units, since its launch in 2008. The Dzire has been the best-selling compact sedan in the market and will now join the likes of the Alto, Wagon R and Swift in Maruti’s ‘million club’.

The Dzire was launched as a sedan based on the Swift platform, and competed against the likes of the Indigo CS. The second generation of the Dzire was introduced in 2012, with the older model being offered to taxi and fleet operators. The second-gen Dzire underwent a facelift this February.

Speaking on this occasion, RS Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India said, “The Dzire is a complete package. Its refreshed looks, rich equipment list, enhanced fuel efficiency, have been warmly received by customers and have enabled us to strengthen sales and enhance share in a tough market. We thank all Dzire customers for their patronage to the brand.”

This milestone figure includes units of the second-gen Dzire and the Dzire Tour. The Dzire is now the sixth Maruti model to cross the 10 lakh sales mark, following the Alto (28.3 lakh), 800 (26.7 lakh), Omni (16.8 lakh), Wagon R (16.3 lakh) and Swift (13.6 lakh).