Honda has seen an unexpected demand for its mini roadster, the S660, in Japan. Launched in April 2015, it has now been reported that the limited number of cars, 8,600 to be precise, slated for production in 2015, have already been sold out.
Interestingly, it was observed that four in five cars sold were bought by those over the age of 40. Honda’s car was designed to attract a younger demographic, but ended up being the preferred choice for older people looking to buy a second car in Japan.
Honda has plans to restart taking orders from October, and also states that the demand for the S660 roadster will be balanced, as younger buyers are expected to develop an interest in the car over the course of time.
Dipan Sur
Viraaj Bhatnagar
Glenn Noronha
Dhruv Dhaka
