Ford to cease manufacturing in Brazil

    Sales will continue in Brazil; Indian operations could bag Brazil’s export business.

    Published On Jan 12, 2021 01:15:00 PM

    1,12,684 Views

    In an announcement that took the local press by surprise, Ford Motor Company has said it will cease manufacturing operations in Brazil with production at its Camaçari and Taubaté plants set to stop immediately. Only parts production will continue for a few months to support inventories for aftermarket sales while the Troller plant in Horizonte, will continue to operate until the fourth quarter of 2021. The plan is part of Ford’s global restructuring efforts that also saw it call off its JV with Mahindra in India.

    • Ford’s more affordable models in the market will be discontinued
    • Ford’s India operations could benefit through an increase in export

    Ford to introduce its international range of models

    Ford Brazil will continue its sales operations and has said that it will introduce a portfolio of its international range of models which will also include connected and electrified SUVs, pickups and commercial vehicles. Its affordable range that consisted of models like the Ecosport, Ka (Figo) and the T4 SUV will however be discontinued. The Ecosport and the Ka could have carried on with Ford Brazil importing these cars from India for example, but the high import taxes there makes this move unviable.

    There is however still an upshot for Ford’s India operations as it could bag export orders to markets the Brazilian plant was earlier servicing. Both the Ecosport – set to receive a major update – and the Figo currently made in India are also exported to other markets and with ample unused production capacity at the Indian plant, the decision to stop production in Brazil could help strengthen Fords business case here. The decision to use India for these export markets though will also be weighed up against other plants in Thailand, Russia and Romania that also make the Ecosport.   

    Also see:

    Exclusive! Ford, Mahindra to co-develop new SUVs

    Ford EcoSport prices slashed; variants rejigged

    Ford C-SUV for India on track for 2022 launch

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    Which brand showed the best India-bound two-wheelers at EICMA 2024?

    Hero (Xpulse 210, Xtreme 250, Karizma XMR 250, Vida Z)

     

    41.19%

    Royal Enfield (Classic 650 Twin, Bear 650, Flying Flea C6)

     

    26.92%

    KTM (390 Adventure R, 390 SMC R, 390 Enduro R)

     

    19.39%

    Aprilia (Tuono 457, Tuareg Rally)

     

    12.50%

    Total Votes : 624
    Sign up for our newsletter

    Get all the latest updates from the automobile universe