High-performance bike maker Ducati will soon be seen working together with AMG, Mercedes Benz’s performance division.
This cooperation is being aimed to achieve more presence in the respective two wheeler as well as four wheeler markets globally. The agreement was signed at a Press Conferece at Los Angeles Auto Show by the President and CEO of Ducati Motor Holding and Ola Kallenius, CEO of Mercedes AMG GmbH.
The first visible results of the cooperation between Ducati and AMG will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011, for example. During selected AMG
Events, participants will be able to test ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events. Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered.
The partners are currently examining the further activities and strategic steps they might undertake together in the near future.
Dipan Sur
Viraaj Bhatnagar
Glenn Noronha
Dhruv Dhaka
