Nissan India has launched the third season of its Student Brand Manager program for management students across 25 cities in India. The third edition of the program comes with a tweaked campaign and will now have internationally renowned panelists, one of whom is marketing guru Dr Nirmalaya Kumar from London Business School.
The program will culminate in the selection of 30 Nissan Student Brand Managers from various business schools across India, who will receive a grant of Rs.10,000 per month for 6 months, to help them conceptualise and implement innovative ideas on Nissan brand visibility and sustenance. These selected students will also get Nissan Micras to help them feel and engage their thoughts in line with product propositions.
The campaign will be open to second year management students across the country, including the eastern part of the country, which it was not open to last year.
The selected students will perform a range of activities that will vary from creating unique events of their own, from setting up test-drive days at their respective colleges to creating a buzz about the Nissan brand amongst the student community.
Leading B-schools including IIM-Indore, Narsee Monjee Institute of Management Studies, IMT Ghaziabad, IIT-M, IIMS, DoMS, VIT, Institute of Management, Orissa, Birla school Of Management, Kolkata, IIM-C, will participate in the program.
To enroll for the program, participants will have to register online at the program’s website. Entries will be shortlisted from various regions and then will be sent for a zonal selection, of which 30 students will be selected and trained for the roll-out of the program.
Viraaj Bhatnagar
Dipan Sur
Dhruv Dhaka
