Audi plans aggressive product offensive

Audi will increase its product range from 49 to 60 models in the coming years.

 

The company will also look to sell two million cars per year by 2020. Speaking at an Audi event at the firm's Ingolstadt HQ yesterday, boss Rupert Stadler wouldn't confirm which models will help to expand the company's portfolio, though he did make reference to the potential Audi sees in the SUV market, and the "prestigious full-size category."

 

That product expansion is likely to start in 2016 with the launch of the Audi Q1. Based on the MQB platform, the new compact SUV will sit alongside Audi's current range of Q-badged models, including the Q3, RS Q3, Q5, SQ5 and Q7. Stadler has previously said: "The Q1 is part of our broad-based SUV strategy and a key component of our growth strategy."

 

Other models which will launch in the coming months include the Renault Clio RS-rivalling Audi S1, which will come with a 220bhp turbocharged 2.0-litre engine when it arrives next year, and the next-gen Audi Q7 which will join it towards the end of 2014. A new Audi TT will also be seen in 2015.

 

The firm also confirmed it had achieved its target of 1.5 million annual deliveries two years ahead of schedule. The milestone delivery was to a customer in Germany, who took delivery of an A3 Sportback model. The firm has made over 620,000 sales in Europe alone so far in 2013.