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Aston Martin trademarking names for new DB9 successor

Though Aston Martin has applied for the trademarks DB10 through to DB14, rumours suggest that the next DB model might bear the name DB10.
1 min read21 Aug '14
Staff WriterStaff Writer
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Aston Martin DB9

Aston Martin has applied for the trademarks DB10 through to DB14, in preparation for the reveal of the next DB model.

The successor to the DB9, which will feature a twin-turbo AMG V8 engine and new styling, is planned to go on sale internationally in 2016; but its name has not yet been confirmed. “It’ll definitely be a DB,” Aston Martin's design director Marek Reichman has said previously, “but what number will follow, that is yet to be decided.”

Although the trademark application for DB14 was applied for first, rumours suggest that the next DB model might bear the name DB10. Some company executives are reported to be keen on retaining the DB9 name for the new car.

However, Aston has historically moved forward the numerical denomination of its model names to emphasise the design and performance advances made by the newest of its cars.

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