Hero’s electric subsidiary Vida has unveiled an array of concepts and projects at EICMA 2025, besides launching the VX2 in European markets.

1. Vida Ubex concept is a city-focused EV with supermoto styling
2. Vida VXZ developed in partnership with Zero Motorcycles
3. Dirt.E MX7 is a full-size dirt bike with a carbon-fibre frame

Vida at EICMA 2025: What to expect?

Pre-bookings for the Vida VX2 have begun in European markets.

First up is the Vida Ubex concept, which is a play on the word “Urbex”, short for urban exploration. True to its name, the Ubex is a city-focused EV that takes inspiration from supermoto-style motorcycles. Vida emphasises the Ubex’s ride comfort, reinforcing its supermoto credentials.

Next in line is the Vida VXZ, developed in collaboration with Zero Motorcycles. Beyond this partnership, however, the company has kept most details under wraps.

Vida also unveiled the Dirt.E K3, a children’s electric dirt bike derived from the earlier Acro concept. Designed for riders aged 4 to 10, it features an adjustable wheelbase and rider triangle and is set to launch in India soon. Alongside it, the brand showcased the Dirt.E MX7, a full-size dirt bike built around a lightweight carbon-fibre frame.

Besides its two-wheeler line-up, Hero took the wraps off an intriguing set of futuristic mobility concepts under the Vida Novus sub-brand. Leading the charge is the Nex 1, a clever backpack that unfolds into a compact electric scooter. Then there’s the Nex 2, a three-wheeled electric scooter that blends the stability of a trike with the agility of an urban commuter, reminiscent of a scaled-down, all-electric Piaggio MP3. Rounding out the trio is the Nex 3, a pint-sized electric city car that hints at Hero’s ambitions beyond two wheels.

Meanwhile, the Vida VX2 is gearing up for its European debut, with pre-bookings already underway and deliveries expected to follow soon.

Hero Xpulse 210 Dakar Edition and Hunk 440 SX shown at EICMA 2025