Triumph kicks off mobile showroom drive across India

    Triumph's first mobile dealership concept is aimed at generating interest in Tier-II and Tier-III cities.

    Published On Oct 17, 2017 12:01:00 PM

    5,388 Views

    Triumph kicks off mobile showroom drive across India

    Triumph has inaugurated its first mobile dealership concept in a bid to tap into demand for premium motorcycles from semi-urban locations in India.

    The British brand recently launched its Street Triple RS at Rs 10.55 lakh and also flagged off its mobile showroom, both of which are expected to capitalise on the ongoing festive season.

    The mobile dealership, which has the entire India range of Triumph motorcycles, is scheduled to begin its first leg in northern India, covering key Tier-II and Tier-III cities. Smaller cities and towns, which do not have an official Triumph showroom, are expected to be toured by the mobile dealership as well. Triumph currently has a dealership network of 14, and is set to expand to 17 showrooms by the end of 2017.

    According to Vimal Sumbly, managing director, Triumph Motorcycles India, “With the market having recovered from the adversities of demonitisation and better disposable incomes on account of 7th Pay Commission and on the back of a generally good monsoon, the company is looking to fulfil the dreams of the enthusiasts in the smaller towns, who yearn for a rounded premium motorcycle experience, along with premium merchandise, where Triumph, aims to introduce more technical apparel to suit the rider’s need.”

    The premium motorcycle manufacturer has been quite successful in India, registering a 27 percent year-on-year growth for the second quarter of FY2018. Triumph sold 632 units between April and September 2017, while also moving 4,500 units in India since its entry into the country in 2013.

    “We will be releasing a concrete schedule and specific coordinates where the van would be stationed and prospective customers and enthusiasts in these towns could then experience and book their bikes through these dealerships”, he added.

    Also read:

    Triumph opens new factory visitor centre

    Triumph Bonneville Bobber Black unveiled

    Triumph Bonneville Speedmaster revealed

    2017 Triumph Tiger Explorer XCx video review

    Copyright (c) Autocar Professional. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Bike Price

    Poll of the month

    The Creta will be the third Hyundai N-Line model in India. Should more mass-market brands have sporty sub-brands?

    Yes, it's something special for enthusiasts

     

    18.29%

    Yes, but only if there is increased performance

     

    44.38%

    No, it's just a gimmick to increase the price

     

    29.40%

    It doesn't always work; just look at Tata JTP

     

    7.94%

    Total Votes : 1575
    Sign up for our newsletter

    Get all the latest updates from the automobile universe