Autocar India

Steelbird opens new showroom in Delhi

Steelbird launches Riderz Shop, a chain of concept stores for bike enthusiasts.
1 min read•22 Apr '14
Staff WriterStaff Writer
94K+ views

Steelbird Outlet.

Steelbird Hi-Tech India Ltd, India’s largest ISI helmet brand,  in technical collaboration with Bieffe, world’s number one in helmets, has launched its second outlet of Riderz Shop at Virendra Nagar, New Delhi, after the success of its first pilot project in Karol Bagh. With Riderz Shop, the company aims to capitalize on the constantly growing two wheeler market.

This concept store, Steelbird, will be a one stop shop for riders to choose from a range of motorcycle riding gear and accessories that will include helmets, gloves, goggles, pannier boxer, lackets and suits.

Steelbird aims to set up two hundred such outlets across India in the next two years, to cater to the growing need among Indian motorcyclists. 

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