The Monster 1200R, which has been dubbed the most powerful naked bike from Ducati yet, was recently revealed at the Frankfurt motor show. The launch came as a relief as the Streetfighter was discontinued earlier. This, however, is not the only surprise that the manufacturer has for its patrons.
Ducati will be launching nine new models in 2016, including the Monster 1200R. The manufacturer has said that it will be unveiling eight other models at the EICMA 2015, which is to be held in November in Milan.
Claudio Domenicali, CEO of Ducati Motor Holding said that two of these models will be segment firsts for the Bologna-based manufacturer, and will let it enter market spaces that they have never been present in before.
The Ducati top brass also said that their main aim is not so much the pursuit of increasing volumes, but rather to keep on surprising customers with awe-inspiring bikes. He is confident that the increase in sales is simply a consequence of just how incredibly well-received the products are.
Ducati registered a positive growth trend in the current year, selling 32,600 motorcycles over the first six months, which is a growth of 22 percent. The company hopes to exceed sales of 50,000 units by the end of the year, which will be a landmark in the company’s history.
Azaman Chothia
Vishal Venugopal
