MV Agusta reacquires Mercedes-AMG held shares
19th Dec 2017 4:30 pm
The Italian brand will also invest in all-new four-cylinder platform, which will debut in a product in 2018.
MV Holding, the holding company owned by Giovanni Castiglioni and the Sardarov family, has reacquired the 25 percent of MV Agusta Motor shares held by Mercedes-AMG. Now that MV Holding fully owns MV Agusta, the company is concentrating its future investments on the development of an all-new four-cylinder platform, of which the first new model will launch in 2018.
MV Agusta also says that it has completed an intensive restructuring process, both financially and strategically, led by a rationalisation of its product pipeline, and a consolidation of its position in the super premium segment of the market. At present, the Italian motorcycle maker’s four-cylinder line-up consists of the Brutale and the F4, in all of their trims. As iconic as these two motorcycles are, they are feeling their age, especially in light of the latest competition from Ducati, Yamaha, Honda and the like. The new four-cylinder platform will leverage technologies learnt from racing in WSBK and will breathe new life into the MV Agusta line-up.
We expect that a multitude of models will be underpinned by this new platform. A naked, supersport is a given, but this time around, we’ll probably see an adventurer tourer based on this new platform and possibly more. This should not come as a surprise since MV has used its three-cylinder platform on multiple body types, including a naked, a supersport, an adventure tourer and a couple of unique subdivisions within the naked Brutale brand such as the Rivale and Dragster.
The first of these new four-cylinder bikes are expected to launch internationally be launched in 2018.
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