HMSI kick starts road safety awareness for kids in New Delhi

Honda Motorcycle & Scooter India (HMSI) today kick started a special road safety initiative for children. March 4 to March 10^th is deemed as the National Safety Week. To celebrate this, HMSI provided road safety education to children within age group of 9-12 years in a school in New Delhi, using innovative activities and practical training on the specially imported Honda CRF-50-kids training motorbike. Kids helmets were also provided to the children to help spread awareness, and to inspire parents and society at large to follow road safety practices.

According to HMSI, educating young minds about road safety is an effective way of spreading the message to the entire family. This road safety education campaign has been organized in association with Reliance General Insurance. The initiative will cover schools across North, West and Central regions of India.

Mr. Yadvinder S. Guleria, Vice President- Sales & Marketing, HMSI said, “Road Safety is an important concern for Honda and we have been actively creating awareness and educating people since the inception of our operations in India.

Mr. Rakesh Jain, CEO- Reliance General Insurance said, “As an insurance company we are into the business of managing risk. We want people to be safe while on the road by influencing their behavior towards road safety. Kids in particular do not wear helmet when they ride pillion on two wheelers. Therefore, our effort is towards making children aware on road safety.”