CNN design accolade for Vespa

In a research survey by CNN, Vespa has been ranked one of the twelve best industrial designs in the century gone by. Vespa will now share gallery space alongside winners from the past like the Airbus 380 and the first jet engine, amongst others. Vespa commenced production in 1946 and from the onset was meant to resemble a wasp, hence the name. Today, the Vespa range of scooters has reached out to touch 17 million enthusiasts world over, and is no longer only a means of commuting. Vespa scooters are a style statement and lifestyle product.

Vespa has so far had a good innings in India, where the Italian two-wheeler giant has plans to further boost sales, expanding its range of scooters in the near future.