After tasting some success in the commuter segment with the Discover brand, Bajaj Auto is set to launch a new generation of both its Discover and Pulsar brands. Bajaj Auto’s managing director Rajiv Bajaj said that a “completely new line up of these two brands will be launched during the second half of 2011-12”.
Before the new products debut, the Discover brand has added a new a 125cc variant. Priced at Rs. 45,500 (ex-showroom, Delhi), the Discover 125 is 2,000 rupees more expensive than the 100cc variant and cheaper than its 150cc sibling by 4,000 rupees. It sports the same DTS-I technology available in other Bajaj bikes. At 118.5 kilos, the bike has a power-to-weight ratio of 92.8ps per ton. The Discover 125 is expected to add 40,000 units to the monthly sales of the Discover family. Currently the Discover 100 & 150 have a combined monthly sales of 110,000 units.
The company is also planning to launch a Kawasaki bigger than the currently available 250cc Ninja, while “more than one” models of KTM will be introduced in the market later this year.
Ved Janve
Azaman Chothia
Dinshaw Magol
Vishal Venugopal
