Honda Motorcycle & Scooter India is now setting its sight on the export market. The company has announced that it has dispatched over 5,000 CKD kits of Navi to the USA market through Honda de Mexico.
The Navi was first revealed in 2016
Exported to the US via Mexico
The Honda Navi, which was launched at the Auto Expo 2016 as the company's first fully India-designed and produced model targeted at millennials and priced aggressively, did not manage to live up to the company's expectations. In fact, despite not being upgraded to BS6, the Navi still remains a strong proposition for HMSI but in the overseas market. It was in January 2020 that HMSI had revealed that it was going to discontinue four to five models in the country, but Navi still had strong export potential. This can be seen as the export of Navi CKD kits from Honda Motorcycle & Scooter India to Mexico commenced in July 2021, and has dispatched over 5,000 CKD kits to Mexico so far.
Atsushi Ogata, MD, president and CEO, Honda Motorcycle & Scooter India, said, “I’m happy to share that Honda Mexico has announced the start of Honda Navi Exports to the US Market. Offering a unique appeal with dynamic style of both scooter and motorcycle, Navi brings a world of limitless possibilities for its riders around the globe. With the start of CKD kits to Honda Mexico, HMSI had reaffirmed its commitment to become one of Honda’s manufacturing hubs for the world. The Navi deliveries to the US market via Honda Mexico has further strengthened our export portfolio in advanced markets. The new expansion has given us an opportunity yet again to set new standards of global manufacturing quality in India.”
The company says the product that originated from India is garnering a cult following in overseas markets. Honda says the Navi now holds the opportunity to further consolidate its presence in the US market.
Honda 2Wheelers India started Navi exports in 2016. Since then, the company says it has sold more than 1,80,000 units in more than 22 export markets led by Asia, Middle East and Latin America.