Delhi
Martin Schwenk on Mercedes’ direct-to-customer sales model
In a first for a carmaker in India, Mercedes-Benz has adopted a direct to customer sales model. In conversation with Hormazd Sorabjee, Mercedes-Benz India's MD and CEO Martin Schwenk talks of the drivers behind this move, the role of the dealer, the impact on discounts and more.
4 Jun '21
Hormazd Sorabjee8K+ views
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Delhi’s draft EV policy mandates only electric 2W registrations by 2028. What is your view?
Delhi’s pollution crisis justifies strong mandates like this
Buyers will find ways around it, like registering in other states
It's too harsh! Incentivising EV purchases is a better strategy
The mandate should extend to four-wheelers too
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