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Martin Schwenk on Mercedes’ direct-to-customer sales model

In a first for a carmaker in India, Mercedes-Benz has adopted a direct to customer sales model. In conversation with Hormazd Sorabjee, Mercedes-Benz India's MD and CEO Martin Schwenk talks of the drivers behind this move, the role of the dealer, the impact on discounts and more.
4 Jun '21
Hormazd SorabjeeHormazd Sorabjee
8K+ views

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