HA
Harikrishnan
•7wWhy is Hyundai hesitant to bring the Hyundai Palisade or the new-generation Hyundai Santa Fe? Both would have huge potential in the market if locally manufactured.
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Autocar India
Hyundai had introduced the Santa Fe in the Indian market in the past, and it wasn’t very successful. Though both the Pallisade and Santa Fe are very good global products, the limited volumes they would sell in India mean they can only be brought in as imports or the CKD route, which faces higher customs duties than products that are completely localised and manufactured in India.
Hence, prices for the Pallisade and Santa Fe would be quite high, and for that sort of money, consumers would rather buy a German luxury brand, which has a lot higher badge value or status than a Hyundai.
However, Hyundai India has announced plans to launch its luxury brand, Genesis, which will be an easier sell in the Indian market.
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Posted on: 31 Jan 2026
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