autocar-logo
Delhi
Fallback ad for 970x90

Force India could be rebranded as ‘Force One’

Vijay Mallya has been planning a name change for the team to open up more sponsorship options.
2 min read28 Jun '17
Autocar India News DeskAutocar India News Desk
3K+ views
Fallback ad for 728x90

The Force India Formula 1 team has taken the first steps towards a possible name change. Documents reveal that on May 31 and June 6, new limited companies were registered in the UK under the names Force One Grand Prix, Force One Racing, Force One Team, Force One Technologies, Force One Hospitality and Force One Brand.

The only director listed is Dr Thiruvannamalai Laskshimi Kanthan, an accountant and financial consultant and long time associate of Dr Vijay Mallya. He is also a director of Force India and three other companies connected with it.

Mallya is planning a change to a more generic name in an attempt to open up options for sponsorship, given that it has proved hard to raise funds in India.

Force India chief operating officer, Otmar Szafnauer, admitted that aside from Mallya's own Kingfisher brand there had only been "a couple, but not many" Indian sponsors and that the loss of the Indian Grand Prix after 2013 had effectively stalled interest. A new name would also, potentially, make it easier to sell a shareholding in the team.

The new companies have essentially been created to protect the team's preferred new name while it awaits approval, and none of them will actually become the team as such.

The company that currently uses the Force India Formula 1 Team name and holds all commercial rights – and which was previously known as Jordan, Midland and Spyker – would have to change to Force One. An application for a chassis name change would also have to be made to the FIA, and approved by the F1 Commission.

Szafnauer said it was important to get the name right for the long term.

"You don't change your name every other year, so we've got to think about it deeply and philosophically, and make sure if we do it, it's going to be there for a long time," he said.

"We've been Force India for 10 years now. If we do change, it should last another 10 years or 20 years so people get to know what it is. If we choose a name that's closely linked to Force India but not Force India that might even be an easier step forward."

Fallback ad for 728x90
Fallback ad for 728x90

F1 Baku: Ricciardo wins crazy race as Vettel and Hamilton clash

Hamilton and Vettel had an on track run-in, earning Vettel a penalty that would have given Hamilton a comfortable cruise to victory.
4 min read25 Jun '17
Autocar India News DeskAutocar India News Desk
Fallback ad for 728x90

Mixed weekend for Patel in Suzuka GT3

Tyre blowout ruined chances of victory in Race 2 for OD Racing's Aditya Patel and Mitch Gilbert.
1 min read25 Jun '17
Autocar India News DeskAutocar India News Desk
Fallback ad for 728x90

Kaltenborn parts ways with Sauber F1 team

The team’s operations in Baku are being overseen by team manager Beat Zehnder and technical director Jorg Zander.
1 min read22 Jun '17
Autocar India News DeskAutocar India News Desk
Fallback ad for 728x90

F3 podium for Jehan in Hungary

Jehan Daruvala stands second in Rookie Classification and sixth overall.
2 min read20 Jun '17
Autocar India News DeskAutocar India News Desk
Fallback ad for 728x90

Chandhok secures top 10 LMP2 finish at Le Mans 2017

The #34 Tock with car rose from 21st on the grid to finish 10th in the LMP2 class.
1 min read19 Jun '17
Staff WriterStaff Writer
Fallback ad for 728x90
Force India could be rebranded as ‘Force One’ - Introduction | Autocar India