Micra pan-India launch on July 14

Nissan India will unveil its all-new hatch, the Micra, across the country on July 14.  The company has seen a positive start to the bookings which started from May 25, 2010. In the first four weeks, Nissan claims to have secured 1000 bookings for its hot hatch.

The pre-order bookings for Micra clocked 1,049 units on June 21, with cities like New Delhi, Bangalore, Ahmedabad, Mumbai and Chennai showing good response.

Kiminobu Tokuyama, MD and CEO of Nissan Motor India said “We are delighted with this encouraging initial response and are confident that this booking trend will continue to improve as we move closer to the start of sales by middle of July 2010.”

With the launch of the Micra, Nissan hopes to boost its presence on Indian roads. Mr. Tokuyama in an exclusive interview with Autocar India said “We decided on a brand ambassador to help us quickly build our image in the Indian market.” Nissan claims that the teaser ad campaign featuring Ranbir Kapoor has already created a good amount of awareness and recall.

The Nissan Micra is estimated to come with a price tag of Rs 4 lakh for the base XE variant.

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