Mercedes-Benz India on Tuesday, December 11, announced that there’ll be a hike in prices across its entire range effective from January 2013. Rise in input cost, fluctuating rupee and inflation are being considered the reason for this increase. Mercedes has the biggest network among luxury cars in India with 72 touchpoints across 31 cities. The company locally produces the C-class, E-class, S-class sedans and started the local production of M-class from October 2012.
Mr. Eberhard Kern, managing director and CEO, Mercedes-Benz India said, “Significant level of cost escalations have been absorbed by us till now, but beyond a point we cannot continue to sustain such levels. We aim for a sustainable profitable growth maintaining our premium appeal and hence, we are going to substantially increase the prices of all Mercedes-Benz cars from January 2013.”
Dipan Sur
Viraaj Bhatnagar
