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Stupid to give up on diesel: Mercedes CEO

In the wake of the Volkswagen emissions scandal, diesel's image has been tarnished. But Mercedes believes the fuel will be useful for many years.
2 min read3 Oct '16
Staff WriterStaff Writer
3K+ views

Mercedes' latest range of diesel engines is its cleanest yet.

Mercedes-Benz boss Dieter Zetsche believes it would be "absolutely stupid" for diesel-powered cars to be allowed to die out in the wake of the emissions scandal.

"As we are proving with our new family of diesel engines, these can be as clean as gasoline engines with an on-going built-in advantage of around 15 percent lower CO2 emissions," he told Autocar UK on the sidelines of the 2016 Paris Motor Show.

"This continues to be a key issue even though at this moment in time everyone is talking about NOx. We are seeing a highly emotional, political and illogical kind of discussion, but when you look at the facts and the technological potential, it would be absolutely stupid to forego the potential that diesel provides."

Nor, said Zetsche, is demand for diesel showing any sign of abating among premium brands untouched by the Dieselgate saga. He said, somewhat cynically: "Beyond the politicians and media, the customer has some relevance in markets as well and neither BMW nor Mercedes-Benz has seen one basis point change in the take rate for diesel in Europe over the last year. We are convinced that we will continue to offer from both a customer benefit and an environmental point of view a good choice of diesel engines on an on-going basis."

When asked how long he envisaged diesel engines surviving, Zetsche replied: "Exactly as long as gasoline engines."

Zetsche also confirmed that, despite the warm reception afforded to the Vision Mercedes-Maybach 6 concept car, there are no plans for Maybach to produce stand-alone vehicles of its own in the same way as its sister sub-brand AMG has been able to do. "We were there before and found out that volumes for a stand-alone Maybach are pretty limited," he said. "Redefined as a sub-brand with increased integration with the mother brand Mercedes-Benz yet still sufficiently differentiated to provide exclusivity has proven to be an absolute formula for success."

As evidence of this, Zetsche cited that, two years after its introduction, Mercedes still sells 500 Maybachs every month in China alone, every one selling for a premium "which is pretty unheard of".

Andrew Frankel

Renault previews new design language with Trezor concept

Unveiled at the Paris motor show, the concept is set to shape the styling of Renault’s future production models.
2 min read3 Oct '16
Autocar India News DeskAutocar India News Desk

Mitsubishi likely to launch India-specific models through Nissan alliance

Renault-Nissan boss Carlos Ghosn says Mitsubishi could be partner for future India models.
2 min read3 Oct '16
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Next-gen Mitsubishi Mirage could be built on platform shared with Renault-Nissan.

Mercedes-AMG GT Coupe to get 555hp twin-turbo V8

It remains to be seen if the new model will be the coupé version of the GT C Roadster or a facelifted GT S.
1 min read2 Oct '16
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Mercedes-AMG GT C Roadster.

Audi RS3 sedan unveiled in Paris

RS3 sedan is powered by a 400hp 2.5-litre five-cylinder turbo-petrol motor; also showcased in RS3 LMS racing guise.
2 min read2 Oct '16
Autocar India News DeskAutocar India News Desk

Audi RS3 LMS.

Lexus UX concept makes world debut at Paris

Concept offers a glimpse at Lexus’ future design direction; will likely influence future models from automaker.
2 min read1 Oct '16
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