Maruti registers highest ever sales in July

Maruti Suzuki India, which had seen sales dip 10 percent in June 2016, has sold a total of 125,778 units in July 2016, notching growth of 13.9 percent over sales a year ago (June 2015: 110,405). This is the company’s highest ever sales in a month in the domestic market.

Together with exports, the carmaker has sold a total of 1,37,116 units in July 2016, growing 12.7 percent over July 2015 (121,712 units).

What is apparent from the company’s product-wise sales split is that the new models are now the driving force behind Maruti’s sales resurgence. The entry level duo of the Alto and Wagon R sold a total of 35,051 units, down 7.2 YoY (July 2015: 37,752) while the quintet of the Swift, Ritz, Celerio, Baleno and the Dzire sold a total of 50, 362 units, up 4.1% YoY (July 2015: 48,381).

The Baleno, which has consistently been in the monthly Top 10 since the past 4-odd months, clearly is the prime driver in this lot and expect it to have contributed over 10,000 units to this sales number.  The Ciaz sedan, which is now seeing sales of over 5,000 units a month, sold a total of 5,162 units in July 2016, up 146 percent, albeit on a low base (July 2015: 2,099). Like the Baleno, the Vitara Brezza is another prime mover in the utility vehicle category.

The UVs comprising the Gypsy, Ertiga, Grand Vitara, S-Cross and the Vitara Brezza sold a17,382 units, up a handsome 151.3% YoY (July 2015: 6,916).

Meanwhile, the Omni and Eeco vans kept up their sales act. Together they sold a total of 14,748 units last month, up 24% (July 2015: 11,887).