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Carnation acquired by Mahindra First Choice Services

9th Dec 2018 6:00 am

The company is looking at significantly expanding its existing network of 330 workshops through this acquisition.


Mahindra First Choice Services (MFC Services) will acquire key assets of Carnation Auto’s (CAPL) car-servicing business, including the 'Carnation' trademark, website, software licenses and its workshop network. MFC Services has entered into an asset acquisition agreement with the official liquidator of Carnation Auto for this purpose.

The acquisition is aimed at driving MFC Services’ vision of organising the unorganised Indian automotive aftermarket industry. Rajeev Dubey, group president (HR & corporate services) CEO (after-market sector) said, "This strategic acquisition will strengthen Mahindra First Choice Services' business and its leadership position in the Indian automotive aftermarket industry. It will also bring new growth opportunities, thanks to synergies between the two brands, and expanded access to new institutional customers including insurance companies and fleets."

YVS Vijay Kumar, CEO, Mahindra First Choice Services, said, "We are pleased to welcome Carnation's franchisees into the MFC Services family. With this acquisition, we will add significantly to MFC Services existing network of 330 workshops. This will enhance our presence across India and help us offer our customers a more comprehensive and attractive service solution."

This asset acquisition does not include the liabilities and past dues of CAPL which is currently under liquidation. MFC Services is looking to increase its penetration in metro cities, especially in Delhi, the NCR and Mumbai, which are strategic to its business growth plans.

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