Car sales in India at its lowest in 18 years

12th Jun 2019 3:57 pm

The Indian automobile industry has reported a slowdown in sales of 7.97 percent in May 2019.

The monthly pattern of the Indian automobile industry reporting falling sales and poor numbers would seem like a trend in the recent past, but the situation is rather grim where there has been an unprecedented slowdown in the automotive sector, similar to that of September 2001 and then during the 2008-09 global economic fallout.

Overall sales in May 2019 fell 8.62 percent with cumulative wholesale numbers of 2,086,358 units (May 2018: 2,283,262). Production numbers too were in conjunction with a 7.97 percent drop to 2,515,999 units (May 2018: 2,733,762), with reports of many OEMs observing scheduled and unscheduled NPDs (no production days) to moderate inventories and not push stocks to dealers. Production in the passenger car segment has been in the negative since November 2018 and two-wheeler OEMs started taking corrective action since January this year.

What's worrisome, however, is the fact that all individual segments have reported a slump, with passenger vehicles (PV) going down a significant 20.55 percent with wholesales of 239,347 units (May 2018: 301,238), commercial vehicles (CV) declining 10 percent to 68,847 units (May 2018: 76,517) and two-wheelers dropping 6.73 percent with 1,726,206 units (May 2018: 1,850,698).

The two-month April-May 2019 period of this ongoing fiscal hasn't been very good for the industry either, with PVs declining 20 percent, CVs 8.05 and two-wheelers going down a good 12 percent.

The negative numbers are comparatively lesser in terms of retail, wherein the data available in the Vahan national vehicle register shows an overall de-growth of 7.71 percent across segments in May and that of a negative 1.46 percent for PVs in the month. This, experts say, is the outcome of the production moderation being undertaken by OEMs since November 2018, which is a long going process.

While the slowdown was being considered a resultant of the recently concluded general elections, apex automobile industry body SIAM believes that this is an 'unprecedented' situation and some serious intervention is required by the government to bring demand back.

"The government needs to recognise the slowdown and take remedial actions immediately. Improving productivity in this kind of an atmosphere will be key for companies to cut costs and remain competitive in the industry," said Vishnu Mathur, director general, SIAM.

History repeating itself

Within PVs, passenger cars posted a decline of 26.03 percent with 147,546 units going home to buyers (May 2018: 199,479). This is the second highest slump in a long 18-year period when passenger cars had declined a substantial 31.37 percent in September 2001, and consequently made overall PVs decline by a substantial 22 percent.

Among two-wheelers, scooters declined 8 percent to 511,724 units (May 2018: 555,467) and motorcycles slumped 5 percent with 1,162,373 units (May 2018: 1,222,164).

Budgetary requests

While the industry had received an excise duty stimulus of roughly four percentage points in both the previous critical situations, SIAM has now appealed to the government to consider lowering the GST from 28 percent to 18 percent for all categories of vehicles. "This will bring customers back into the showrooms and they will start spending," said Sugato Sen, deputy director general, SIAM.

More so, the apex body has also proposed two more measures to the Revenue Secretary including creating demand by bringing in the 'Scrappage Policy' and by aiding OEMs as they increasingly invest in R&D towards BS6, safety upgradation, and electric vehicle technology.

"Currently, there is a 150 percent weighted average reduction on R&D spends for all automotive companies, which will go away from April 2020. Considering that OEMs haven't really been compensated with the reduced corporate tax which limits annual turnover to Rs 250 crore to be eligible, it needs to be reinstated to the 200 percent R&D investment level that it was there until April 2017," said Sen.

With the Indian auto industry contributing a significant (10%) Rs 110,000 crore in GST in FY2019 out of a total tax collection of around Rs 12,00,000 crore, it would be tragic if the government allowed the situation to worsen and not pay heed to concerns of a major economy driving force. While experts suggest this was in the making right after the demonetisation drive of 2016, the need of the hour is a booster shot to prevent the epidemic from spreading any further.

"As we go along we are hopeful of seeing some revival in H2 as the pre-buying starts in lieu of BS6. But, pre-buying also means that there will again be a slump in actual sales of BS6 vehicles," concluded Mathur.

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