BMW is all set to debut a new car as it kicks off its centenary celebrations. The carmaker has released a teaser image of a new model set to be revealed later today.
A shadowy image of the front-end of a car was accompanied by a BMW statement revealing: "Over the course of its history, time and again, the BMW Group has proven its versatility and confirmed its role as a future-orientated, innovative company. Since the company was formed 100 years ago, the BMW Group has always set its sights on the future and been a consistent, innovative force for progress.”
"This is what defines the company and forms its employees' sense of identity. We live and shape change, acting in a responsible manner towards society and our environment. We overcome challenges and emerge stronger than ever."
A statement from Harald Krüger, BMW's chairman of the board of management, accompanying the image, added: "The company has continually evolved and, in some cases, reinvented itself. That will continue in the future."
Jim Holder (Autocar UK)
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