Automobili Pininfarina Pura Vision SUV due in 2022
Including the Battista hypercar (pictured), Automobili Pininfarina envisages a five model family by 2025.

Automobili Pininfarina Pura Vision SUV due in 2022

24th Apr 2020 7:00 am

Sleek electric luxury model will follow the imminent Battista hypercar.

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Automobili Pininfarina’s Battista electric hypercar will set the stage for an electric SUV that’s due in 2022. The Italian carmaker’s new high-rider was initially set to make its debut in concept form at the Pebble Beach Concours d’Elegance in August later this year, but with the even cancelled amidst coronavirus concerns, it remains to be seen when the luxury SUV makes its first public outing.

Though the Pura Vision remains under wraps for now, we’ve got the lowdown on what to expect

Paolo Dellachà, Automobili Pininfarina’s chief product officer, said that his team’s goal was to define a new segment. He referred to the Pura Vision as a sustainable luxury vehicle (S-LUV).

The concept is no hardcore off-roader. Rather it’s a wide, low-slung four-door model characterised by a long bonnet, short overhangs, a steeply raked windscreen, broad shoulders and a roof made entirely of glass. These lines shape a vehicle that resembles a traditional Italian grand tourer on stilts.

Its designers attempted to bridge the gap between the Lamborghini Urus and the Porsche Panamera Sport Turismo. They admired the Italian SUV’s muscular design and performance but seemingly cared little for its overall proportions. And while they applauded the German estate car’s coupé-like cabin, a model like it wouldn’t have filled the SUV-shaped gap in Automobili Pininfarina’s planned range.

Heritage entered the equation, too. Chief design officer Luca Borgogno said inspiration for the long bonnet came from the Cisitalia 202 of 1947, while the glass roof draws a parallel between it and the Alfa Romeo 6C 3000 Superflow concept of 1953. Both of these were designed by Carrozzeria Pininfarina.

“It’s extremely close to production,” Borgogno said of the Pura Vision. Even the glass roof will remain; Pininfarina is working with what it referred to as a “big company” to bring this to production. The panel reflects sunlight to keep the interior temperature controlled in the summer and is mounted over an aluminium frame that would protect occupants in the event of a rollover accident.

The metal hides a 1,014hp electric powertrain embedded into a new platform that was developed in-house with the help of unnamed partners. Pininfarina had planned to use Rivian’s ‘skateboard’ architecture, but retail giant Amazon abruptly ended the tie-up when it began investing in the American start-up.

Dellachà quoted a 0-100kph time of about 3.0sec, a 299kph top speed and a range of up to 547km. Despite its obvious road focus, the new Pininfarina will offer some degree of off-road capability plus “better lateral dynamics” than other high-end SUVs, thanks in part to its lower centre of gravity.

Pininfarina plans to build 150 examples of the Battista hypercar, with each priced at £1.7 million (roughly Rs 16 crore). The SUV will be considerably less exclusive, with Borgogno floating a base price in the vicinity of €3,00,000 (around Rs 2.5 crore) and a production run somewhere in the four-digit range. Its main rival will be the Ferrari Purosangue, which is also set to hit the market in 2022.

Automobili Pininfarina’s former COO and now CEO Per Svantesson announced that his team has begun the process of finding an industrial site near Turin on which to establish a factory.

“It’s very important to be in Italy,” he explained, adding that the Italian government is helping Pininfarina scout a location. The site will ultimately include facilities for product development, testing, training and manufacturing, as well as a delivery centre for customers. “This will be our home,” said Svantesson.

The SUV will be the first model built at this complex when it enters production by the end of 2022. The Battista will instead be made – largely by hand – in nearby Cambiano.

However, Michael Perschke – who recently stepped down as Automobili Pininfarina’s CEO – hinted that, even with backing of parent firm Mahindra, the plan might require additional investments. “We will potentially invite one or two additional shareholders to scale up,” he said. “You can burn a lot of money becoming an electric car brand.”

However, Perschke was still confident the Pura Vision and other cars built on the same platform will put Automobili Pininfarina on the right track to challenge companies like Bentley and Lamborghini. “We’re not just a new kid on the block; we’re Pininfarina,” he summed up.

As we have previously reported, the luxury SUV is slated to be homologated in left- as well as right-hand-drive configurations, unlike the Battista which only gets the former setup. This means that the production-spec Pura Vision could potentially make its way to India, the home market of Automobili Pininfarina’s parent firm, Mahindra and Mahindra. Furthermore, the Italian automaker already has plans beyond 2022 and envisages a five-model family by 2025. 

Also see:

Pininfarina Battista electric hypercar revealed

Pininfarina Battista first look video

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