Simple Energy, an EV two-wheeler startup, announced its expansion strategy for 2025. The company plans to open 150 new stores and 200 service centres across India. The company launched commercially in May 2023, currently operates in seven cities across five South Indian states and has delivered over 1,500 vehicles.
The expansion comes amid a robust growth trajectory in India's electric two-wheeler market, which saw retail sales increase by 33 percent to 1.14 million units in 2024. Simple Energy will extend its presence to Tier 2 and 3 cities in 23 states like Karnataka, Maharashtra, Tamil Nadu and Gujarat.
Suhas Rajkumar, the company's founder and CEO, emphasised that the expansion reflects customer confidence in their flagship model, the Simple One. The strategy aims to enhance accessibility to electric vehicles and create a comprehensive service infrastructure nationwide.
The company has already established a manufacturing facility in Hosur, Tamil Nadu, and has raised $41 million through pre-series A and series A funding rounds from angel investors and family offices. This strategic expansion underscores the growing momentum of electric mobility in India, with startups like Simple Energy playing a crucial role in accelerating EV adoption across diverse urban and semi-urban markets.
Azaman Chothia
Vishal Venugopal
