MV Agusta announces partnership with QJ-Motor

MV Agusta Motor has announced a new strategic partnership with QJ-Motor Co for the distribution of the brand’s motorcycles in China. 

• QJ-Motor will initially handle distribution of MV Agusta in China

• It is expected to add 21 stores within a year

• Industrial developments are expected at a later stage

The QJ Group is one of the most prominent two-wheeler manufacturers in China, with extensive commercial presence in the region.

The agreement will initially concern the distribution of MV Agusta models through a network of flagship stores across the country, providing the highest standards of service to Chinese customers. At a later stage, the partnership will also have important developments on the industrial front, and collaboration in that sense is presently being defined.

After the successful launch phase in collaboration with Fekon Co, who was instrumental in the introduction of MV Agusta motorcycles in China, QJ will now take over the 7-existing mono-brand stores and expand the sales network with an additional 21 stores within 12 months and service centres with the objective of rapidly and significantly incrementing MV Agusta’s presence and visibility on the Chinese market. 

QJ has an impressive track record and considerable experience in managing international prime brands.

Timur Sardarov, CEO, MV Agusta Motor said, “I am thrilled about this agreement with QJ for the second phase of our expansion into the Chinese market. It is a very ambitious long-term partnership that will make MV Agusta the number one Italian premium motorcycle brand in China in the next 5 years. We are also developing a further, important collaboration on the industrial front, which we will announce shortly.”

Dongshao Guo, General Manager of Qianjiang Motor Co commented, ”We hope that in the future we could work together to bring in for the Chinese customers more high-performance motorcycles that are fashionable, easy to handle, and fun to ride. We aim to make motorcycle travels freer, greener, and more passionate.”