Peugeot Motocycles, the oldest scooter maker in the world, which celebrated its 210th anniversary in 2020, has reported success in geographic expansion, cost management and new product launches.
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Launched e-Ludix and Metropolis in 2020
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China has become the second largest market for the brand
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No financial figures have been shared
In 2018, Peugeot Motocycles had outlined a development and growth plan – Performance 2020 – built on three key pillars – geographic expansion, cost management and new product launches. In a challenging CY2020, the Mahindra Group-owned Peugeot Motocycles says it has successfully delivered on all three priorities of the plan. However, the company has not revealed specific sales numbers of its product portfolio.
The major highlights of 2020 included the launch of two new vehicles: Peugeot e-Ludix, an electric version of the classic Peugeot Ludix, and Peugeot Metropolis 400cc, a powerful three-wheeler entirely produced at its Mandeure factory in the Doubs. The launch of Peugeot e-Ludix in the middle of the year represented a new page in the history of electric vehicles for Peugeot Motocycles, which has been active in the segment since 1996, with the production of its first electric scooter, Scoot'Elec.
Another key milestone was the launch of the new Peugeot Metropolis. It delivered a strong sales performance, with a 23 percent increase over the corresponding period in the previous year. The company claims the Peugeot Kisbee remains the No. 1 product for the second consecutive year in France’s two-wheeler market, and the No. 2 in Europe across all segments.
China has become the second largest market for the brand after France, with volumes increasing six-fold since 2017. The end of 2020 was marked by a further step in the expansion of Peugeot Motocycles in Asia, with the signing of a major partnership agreement with Vietnamese car manufacturer THACO, a leader in the local automotive market. The agreement will enable Peugeot Motocycles to strengthen its territorial foothold in South-East Asian countries. The company claims that, coupled with the increasing sales in Asia, it has delivered its best financial performance in over 20 years. However, no financial figures have been shared.
The three pillars of the Performance 2020 plan have contributed to the robust volume and revenue growth experienced over the past three years, despite the pandemic and the economic situation.
“As we move into a new decade, Peugeot Motocycles is preparing to write a new chapter in its history. Over the next few years, we will continue the focus on product development – with an enhanced focus on the electric vehicle segment – and expanding our business in the growth markets of the East, including China and ASEAN countries,” said Costantino Sambuy, CEO of Peugeot Motocycles.
Headquartered in Mandeure in the Doubs (France), the company is today present in nearly 70 countries around the world and distributed through more than 3,000 sales points. Given the Indian government's sharpened focus on electric mobility and growing demand for electric two-wheelers, will Peugeot Motocycles ride into India this year?
Ved Janve
Azaman Chothia
Dinshaw Magol
Vishal Venugopal
