Marvel studios and Harley-Davidson have come together again to bring a Harley motorcycle to the big-screen.
LiveWire is Harley-Davidson’s customer led project to develop an all-new electric motorcycle. Marvel has announced that the LiveWire prototype will be seen in their upcoming movie Avengers: Age of Ultron, wherein Scarlett Johansson will be seen riding it. The news was confirmed at the recently concluded San Diego Comic-Con, an event for movie, animation and related enthusiasts.
This is not the first time Harley-Davidson and Marvel have come together, the H-D Street 750 was previously featured in Captain America: The Winter Soldier, and will once again be seen in the second part of the Avengers movie.
Director of U.S. Marketing at Harley-Davidson Motor Company, Dino Bernacchi stated that the company's partnership with Marvel continues to provide platforms where they can showcase their latest innovations to existing and new fans of the brand.