BMW Motorrad has announced that 2021 was a blockbuster year for the brand, as it sold the most motorcycles in its history. Despite last year being full of challenges, BMW Motorrad’s sales rose from 1,69,272 units to 1,94,261 units in 2021, an increase of 14.8 percent.
The company saw a solid rise in sales in Europe, with Italy (16,034 units / +15.2 percent), Spain (12,616 units / +14.4 percent) and France (19,887 units / +13.4 percent) accounting for a majority of the sales numbers. Sales in China also grew by 21.4 percent, while in India, BMW Motorrad’s sales grew by 102.5 percent as the company sold 5,191 units. The G 310 R and G 310 GS are said to be the major contributors to BMW Motorrad's improved sales performance in India.
BMW’s sales charts in big markets like the USA were on fire, with a 32.1 percent rise in sales. It was a similar case in the UK too, with 9,263 units sold vis-a-vis 7,315 units in the previous year,
The BMW R 1250 GS and GS Adventure were the best performers for BMW Motorrad, with 60,000 units delivered in 2021. In fact, BMW’s flat-twin engined bikes, including the R18 cruiser, accounted for half of the total units sold.
On the back of the strong sales in 2021, BMW Motorrad is upbeat about 2022. The company plans to introduce the CE 04 EV; the K1600 GT, GTL, B; and K 1600 Grand America. Stay tuned for updates.
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Ved Janve
Vishal Venugopal
Dinshaw Magol
