BMW Motorrad India has rolled out the 1,00,000th unit of its G 310 series of motorcycles from its Hosur plant. KN Radhakrishnan, director and CEO, TVS Motor Company, along with Rainer Baumel, head of products for 1-, 2-Cylinder and Urban Mobility, BMW Motorrad, were present at the milestone moment.
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The G 310 bikes are available in 120 countries
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Manufactured by TVS in Hosur
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10 percent of BMW Motorrad’s global volumes
In 2013, TVS Motor Company and BMW Motorrad signed a cooperation agreement to develop and produce sub-500cc motorcycles for the global market. The strategic partnership has introduced three products on the 310cc platform, namely the BMW G 310 R, G 310 GS and TVS Apache RR 310, which are manufactured at the TVS Motor Company’s Hosur facility.
Radhakrishnan said, “We are delighted to achieve a historic milestone in our journey with BMW Motorrad today. This achievement is a strong testimony to the success of our eight-year partnership, which has created a common learning platform for both companies. Our partnership has been truly exceptional for creating aspirational products made for the global market. We are proud to be a part of this journey and look forward to continuing the partnership with BMW Motorrad.”
Markus Schramm, head of BMW Motorrad, said, “Our strong synergies with TVS Motor Company have led to the development of impressive offerings in the sub-500cc segment. Since their launch, both BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity. With the rollout of the 1,00,000th unit of BMW Motorrad’s 310cc series, these two agile all-rounders are an integral part of BMW Motorrad’s success story. We look forward to the future of our cooperation with TVS Motor Company.”
At present, TVS Motor Company’s Hosur manufacturing plant produces around 10 percent of BMW Motorrad’s volumes globally. The BMW Motorrad models – G 310 R and G 310 GS – are now available in 120 countries.
Azaman Chothia
Vishal Venugopal
