The 2013 Nano tries to appeal to the urban youth.
Until now, the Nano has been marketed as a ‘common man’s car’. This approach, however, hasn’t really worked well for Tata. And the Nano, once past the initial phase, never quite managed to fulfil its potential as a mass market car. As a result,Tata is now shifting its focus and trying to tap into the urban youth with the refreshed Nano. For this 2013 model, Tata Motors has improved the Nano with a bit more equipment inside and garnished the exteriors with some mild styling tweaks. But, are these modest changes enough? After a short spin in the new car, we reckon they just may not be.