Rolls-Royce reveals redesigned Spirit of Ecstasy mascot

    The revised mascot has been revealed 111 years after the company first got the intellectual property rights to the original design.

    Published On Feb 07, 2022 05:25:00 PM

    14,777 Views

    Listen to this Article

    Rolls-Royce has shown a redesigned version of its Spirit of Ecstasy mascot, 111 years to the day since the original design became the company's intellectual property. The new mascot is due to appear first on the company's debut EV, the Spectre, which will be the most aerodynamic car the company has yet produced.

    • Spectre to be most aerodynamic Rolls-Royce produced till date
    • New mascot is 17mm shorter and gets reshaped robes and stance
    • New mascot to feature on all new Rolls-Royce cars debuting after the Spectre

    A drag coefficient of 0.26 was recorded by the first prototypes and that is expected to improve further before production.

    Spirit of Ecstasy: a more aerodynamic design

    In line with the focus on aero efficiency, the figurine has been remodelled with a "lower, more dynamic stance", said to bear a closer resemblance to the original sketches penned by its designer, Charles Sykes.

    It is around 17mm shorter than the existing design, at 82.7mm tall, and the mascot's robes – often mistaken for wings – have been reshaped to be more "aerodynamic and realistic".

    Meanwhile, the mascot's stance has changed to place more emphasis on speed. "Now, she is a true goddess of speed, braced for the wind, one leg forward, body tucked low, her eyes focused eagerly ahead," Rolls-Royce said.

    The company's focus on realism extended to consulting stylists on the design of the mascot's hair, clothes, posture and expression, all of which add up to an "authentically contemporary aura".

    Each Spirit of Ecstasy will be "minutely" different from the last, because they will be hand-finished after the traditional wax-casting process.

    New mascot to feature in future models post the Spectre

    The new design will appear on all new Rolls-Royce models arriving after the Spectre, but the current Phantom, Ghost, Wraith, Dawn and Cullinan will continue to use the current design.

    Rolls Royce in India

    Rolls Royce’s most recent new car for India was the new second-gen Ghost, prices for which were revealed at the time of the model’s global debut in 2020. The luxury carmaker is now set to add to the standard and long-wheelbase Ghost sedans with the launch of the Ghost Black Badge soon.

    Also see:

    Rolls-Royce to electrify complete range by 2030

    Copyright (c) Autocar UK. All rights reserved.

    Comments
    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now
    Search By Car Price
    Poll of the month

    The Honda City Hybrid costs Rs 19.50 lakh. Would you:

    Buy it for its superior tech and fuel economy

     

    24.27%

    Buy a regular (and cheaper) petrol/diesel City

     

    31.55%

    Buy a high-performance turbo-petrol sedan

     

    14.90%

    Buy a pure Electric Vehicle with zero emissions

     

    29.29%

    Total Votes : 1195
    Sign up for our newsletter

    Get all the latest updates from the automobile universe