Ford India has started selling its exclusive spare parts in Delhi, which means genuine parts will now be available at any workshop or mechanic around the city. We had earlier reported that Ford India was slated to sell its spares in the open market in a bid to make servicing of its cars more convenient for customers. This will bring down waiting period at the dealership, cost of spare parts and quality concern, thereby making life relatively easy for customers. However, authorised dealerships will continue to stock spare parts.
For this purpose, Ford India has appointed Eminent Auto Parts as its distributor in Delhi. In the next phase, Ford will expand its retail distribution network to Karnataka, Maharashtra, Tamil Nadu, Kerala and states in East India.
"With a manifold increase in our customer base, retail distribution of Ford Genuine service parts is a right step at the right time," said Nigel Harris, president and managing director, Ford India. "The launch in Delhi is a first step in this journey and will ensure that Ford genuine spare parts are available to our customers more conveniently than ever – be it multi-brand workshops or their trusted mechanic."

























