Since it was officially revealed in July, the general public has only seen Datsun’s Go hatchback only in pictures and online videos. Now, they will be able to see, touch and get a feel of the yet-to-be-launched Go hatchback. Datsun will be showcasing its Go in more than 90 cities across the country as a part of its pan-India road show. The ‘Datsun Go Roadshow’ will kick off on 14th December, 2014 in Mumbai, Chennai and New Delhi and will eventually spread across other major cities in India.
With an expected price-tag of under Rs 4 lakh, the Datsun Go will compete in the entry-level hatchback segment. Its target audience primarily comprises of first-time car buyers residing across Tier I and Tier II cities. The pan-India roadshow will help Datsun take the Go hatchback closer to its customer base before its launch, thereby generating interest among prospective buyers. And it will also help the carmaker gauge public response across cities and get feedback from prospective buyers.
"Dream, Access and Trust constitute the three pillars of the Datsun brand and we wish to highlight each one of them by showcasing the all-new Go to our customers. The Go promises to fulfill the aspirations of the Indian car buyers with its attractive price proposition. We wish to become a household name in India and reaching out to our customers is the first step towards it," said Kenichiro Yomura, president of Nissan’s India operations.
More on Datsun GO lineup for India
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