Audi to move development of Project Artemis in-house

    The Mercedes-Benz EQS-rivalling sedan is expected to be called the Audi A9 E-tron.

    Published On Jun 06, 2021 09:00:00 AM


    Audi to move development of Project Artemis in-house

    Image for representation only.

    Audi has decided to move the development of its flagship EV, Project Artemis, in-house. Its technical boss, Oliver Hoffmann, will take over from current project chief Alex Hitzinger.

    • The project will spawn a flagship EV sedan to rival the Mercedes-Benz EQS
    • Artemis was initially set up as a standalone business by Audi
    • This comes after reports that group bosses are concerned about the progress of the project

    Audi has been developing a flagship EV under the Project Artemis programme, and the development of this vehicle has now been moved in-house. Artemis was initially set up as a standalone business and the operation was headed by project chief Alex Hitzinger. Hitzinger previously worked on Apple’s car project and ran Porsche’s Le Mans-winning LMP1 sportscar programme.

    The project will now be taken over by Audi’s technical chief Oliver Hoffmann, who aims to deliver the vehicle by its 2025 deadline. The software development side of things will be handled by Cariad, the Volkswagen Group’s software arm (previously known as Car.Software).

    The car itself will be based on the new SSP platform (a fusion of the existing MEB and PPE architectures), which is due in 2024. It is expected to be called the A9 E-tron, and will be the first vehicle to implement the SSP platform. It will also debut a new version of the VW.OS operating system software. The full-size sedan will rival the Mercedes-Benz EQS.

    This personnel reshuffle comes after recent reports that Audi and Volkswagen Group bosses had been concerned about the progress of the Artemis project. In February, German publication Manager Magazin said there were worries that the project was pursuing too many ideas that weren't suitable for mass production.

    Also See:

    Porsche looking to expand line up with new fastback style sedan

    Audi extends warranty and service plans till June 30

    Audi Cars

    Copyright (c) Autocar UK. All rights reserved.



    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    The Mahindra XUV 300 facelift will be called the XUV 3XO. Should more brands rename models for facelifts?

    Yes, it could give new life to a slow-selling car



    Yes, but only if there are significant changes



    No, it's confusing and dilutes the brand name



    No difference, the product speaks for itself



    Total Votes : 854
    Sign up for our newsletter

    Get all the latest updates from the automobile universe