Toyota is preparing a major product expansion for India as it looks to grow its market share from about 8 percent now to 10 percent by 2030, according to Reuters. India has become Toyota’s third-largest global market after the US and China, supported by rising sales and record profitability.
The company will introduce 15 new or refreshed models by 2030, including two all-new SUVs and an affordable pickup. Toyota also plans to increase its annual output in India to over one million units once its new plant becomes operational.
- Two new SUVs and an affordable pickup planned
- Major capacity expansion across Karnataka and Maharashtra
- Rural network expansion planned with compact outlets
SUVs at the centre of Toyota’s next phase
New models to rival Mahindra and Hyundai SUVs
Toyota is developing at least two new SUVs for India that will compete directly with segment leaders from Mahindra and Hyundai. One of these will be the Land Cruiser FJ, which made its global debut at the Japan Mobility Show 2025.
Toyota is also developing an affordable pickup positioned below the Hilux for rural and semi-urban buyers. It is likely to share its basic architecture with the Hilux Champ. These will form part of a 15-model pipeline, which includes Toyota-developed products, Suzuki-sourced models and updates to vehicles in its existing line-up.
Manufacturing expansion to support Toyota’s growth
Capacity to cross 1 million units a year
Toyota has committed USD 3 billion to expand its Bidadi plant in Karnataka and is building a new facility in Chhatrapati Sambhajinagar, Maharashtra. Once both are operational, Toyota’s annual capacity in India will exceed 1 million units.
The new plant will produce a new SUV for the Indian market as well as exports to Africa and the Middle East. The wider investment push mirrors similar commitments from Maruti Suzuki and Hyundai, both of which have also announced major Indian expansion plans.
Toyota to widen its rural footprint
Lean-format showrooms and compact workshops
Toyota also plans to deepen its presence in rural areas and smaller towns by introducing smaller, lower-cost outlets with limited display cars and compact service workshops. The aim is to improve accessibility and support demand in markets where practicality and ease of ownership are key factors.
India becomes Toyota’s third-largest market
Record profits support expansion plans
Toyota Kirloskar Motor posted record profits of Rs 5,672 crore in the fiscal year ended on March 31, 2025, helped by higher plant utilisation and strong sales of rebadged Suzuki models. These Suzuki-based products made up nearly 60 percent of Toyota’s sales in 2024.
Toyota sold over 3,00,000 vehicles in India last year, with strong-hybrid models such as the Urban Cruiser Hyryder and Innova Hycross contributing significantly to the brand’s presence in the alternative fuel segment.
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Toyota Land Cruiser FJ India launch in end 2028