Mahindra recorded its highest-ever monthly SUV wholesales in October with 73,338 units, and it also crossed the 6 lakh annual sales mark for the second consecutive year. Between January and October 2026, the company sold 6,15,280 SUVs, up 19 percent year on year from 5,18,321 units in the same period last year.
At the start of November 2026, Mahindra was just 10,323 units short of its full-year sales of 6,25,603 SUVs in CY2025. It would have crossed this figure within the first 10 days of November. October 2026, and October 2025, the first full month after GST 2.0-led price cuts, are the only two months in which Mahindra has recorded more than 70,000 monthly wholesales. The next-highest figure was 64,092 units in September 2026.
Last month, Mahindra launched the XUV 3XO ZNG (CNG in brand speak), the carmaker's first proper attempt at a CNG SUV. Mahindra says the 3XO ZNG has received a strong response since its launch. Given the popularity of CNG, it should help in giving the overall sales a good boost.
Mahindra's wholesale figures for the first 10 months of 2026 show that Q1 (January-March) was its strongest quarter so far, with 1,83,800 units, up 23 percent year on year. Q2 (April-June) followed with 1,74,745 units, up 15 percent, while Q3 (July-September) recorded 1,83,397 units, up 40 percent. Q4 (October-December) began with 73,338 units in October and could see sales approach 2 lakh SUVs. Mahindra is on course to cross 7 lakh units this year and could even nudge the 7.5 lakh units mark.
Mahindra SUV wholesales in CY2026 so far (units) | |||
| Month | CY2026 | CY2025 | Change (percent) |
| January | 63,510 | 50,659 | 25 |
| February | 60,018 | 50,420 | 19 |
| March | 60,272 | 48,048 | 25 |
| April | 56,331 | 52,330 | 8 |
| May | 58,021 | 52,431 | 11 |
| June | 60,393 | 47,306 | 28 |
| July | 60,048 | 49,871 | 20 |
| August | 59,257 | 39,399 | 50 |
| September | 64,092 | 56,233 | 14 |
| October | 73,338 | 71,624 | 2 |
| Total | 6,15,280 | 5,18,321 | 19 |
Mahindra's performance in CY2026 follows four years of growth. It first crossed the 4 lakh unit mark in CY2023, with 4,33,172 units, up 29 percent year on year. Sales rose to 5,28,460 units in CY2024, up 22 percent, before reaching a new calendar-year high of 6,25,603 units in CY2025. Mahindra has sold around 22 lakh SUVs since January 2023. This accounts for 20 percent of the 1.1 crore utility vehicles sold in India over the past 46 months.
Maruti Suzuki remains well ahead of Tata Motors and Mahindra, with 17.9 lakh units sold so far in CY2026, up 23 percent year on year. Tata Motors is currently in second place with 6,49,477 units, up 38 percent, giving it a lead of 34,197 units over Mahindra's 6,15,280 units. Mahindra had sold 6,25,603 units last year, compared to Tata Motors' 5,78,881 units. With almost two months left in the year, Tata's lead puts it in a good position to regain the second spot it lost to Mahindra in CY2025.